WHAT IS GOOGLE AdSense
Google AdSense is a simple, easy way to make money by placing advertisements on your website. It is an advertising program that has been around since 2003, helping websites make money off it by using third party advertiser’s products. Google AdSense is one of the most popular advertising programs in the world with more than 2 million customers.
Most websites carry advertisements on specific places on the web page. You may have noticed an advertisement of certain clothing brands on a blog about trends in clothing, or ads of a hotel booking website on a travel blog. This lures the incoming traffic on your website to click on the advertisement, thus enabling advertisers to gain additional traffic. Google AdSense thus acts as an intermediary between the publisher and the advertiser.
To use Google AdSense, one needs to create a free account on it. You will be provided with some coding which needs to be added on to your web pages. Once you do this, Google will start placing ads on your webpage that are relevant to the content you post on your website.
As an advertiser, you’ll be charged some amount for your ads to be displayed by AdSense. As a publisher, you’ll receive a minimal amount ranging from 20 cents to 15 dollars for every click on the advertisement. This is called cost per click advertising.
With Google, the publisher or the advertiser need not to be worried about any security issues. Google takes the security of its customers very seriously and rest assured it is one of the safest advertising programs.
To earn some extra rupee using Google AdSense, it is always a good idea to have a niche-specific content on your website. Your niche needs to reflect your passion and enthusiasm. This will in turn make sure that your content has all the keywords that a potential reader might look into. This will make sure that when the AdSense robot check out your website content, it will all check out and ads may start showing up on your website.
It is not always easy to earn a lot through this program. It is also not a good idea to click on your own advertisements, or provide flimsy content for higher-paying niches because Google has a seriously complex analytics system which keeps a track of what your website is up to. It is estimated that only 1-2% of the total traffic on your website clicks on the advertisements on it. It is therefore important that you build a large amount of traffic on your website to encourage more revenues through AdSense.
If you’ve a website you’re passionate about, with content that reflects your interest and loyal readers who enjoy t, then Google AdSense can be a good way to earn some extra rupee.
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